10 SEO tips for Higher Rank in Search Engines

SEO Stands for Search Engine Optimization and it is what you should do if you want your website or blog to rise up through the search engine results pages. Here are ten tips that are going to help you to rise through the search engine results pages. The tips are mostly based upon things you should take care of on your website. Too many people run off and create link building and social media campaigns, and neglect the on-page aspects that will hold them back if done incorrectly.

Fill out your Meta tags that are within your pages :

They are the foundation of your web page. They may not have a massive effect on your SEO, but without them, your SEO efforts are always going to be strained. Plus, they are very easy to do, which means that they there is little excuse not to do them.

Make your pages render and load quickly :

The render time is the time it takes for your web page to appear from a white page. The load time is the time it takes for the web page to go from nothing to fully-loaded. The quicker the loading time, then the better your SEO will be, and the further up the search engine results you shall go.

Create unique content that is of a reasonable quality :

Duplicate content is going to get you punished by the search engines, so you need to come up with some original content. You also need to makes sure that it is of a reasonable quality so that the search engines do not disregard it.

Keep updating your web pages on a regular basis :

This is a long-term tip. Google likes old web pages that have been kept up to date for a long time. The older your domain name is, then the more attention that Google will pay it. But it is a good idea to make sure that the web pages are updated routinely to be sure that Google does not think that the web page has ceased functioning.

Encourage people to link to your website :

You cannot ask to pay them, and you cannot demand it via your page, but you can contact people personally. You can ask for link swaps, or you can go onto other peoples comment sections and install links (if they will let you). If you can encourage people to link to your pages without letting Google know that you are encouraging people–it will help you to rank higher in the search engine results pages.

All anchor text should contain something useful :

Do not just write, “Click here”. The search engines will look to anchor text to try to guess what the landing page is all about. Putting nothing in the anchor text is not a great idea, and putting completely irrelevant text in the anchor text is worse. If you are linking to a site about rabbits then a link such as “See A Few French Lops from Canada” would be a very good one. However, anchor text such as; “Have A Look At Our Carrot Munchers” would not be a good idea.

Make sure that your keywords are in the web content :

The keywords that you put in your meta tags should really appear somewhere in your content. This will help to increase their importance on the search engine index. Do not force them into the text, but try to find a way of getting them on the page. The various synonyms will also help you in the web content too.

Make sure your web pages are very well linked :

They need to be very well internally linked. You need at least three internal links on your web pages. It is okay to have more outgoing links on a page than it is to have internal links, but as a rule try to have more internal links as it shows that you care about navigation and usability.

Create a XML sitemap and upload it to Google :

This can be done via the Google webmaster tools and should be done if you want all of your pages listing on the Google index (which is a good idea).

Keep your HTML code clean on your web page :

If you have to mix CSS and Java in to your website, then do it by putting it on external resources. Do not mix it into your web page code, as it will make your web page hard for the search engines to read.

 

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About Prashant Saxena

A designer, developer, Blogger, Entrepreneur, Social media player, SEO consultant and founder of Thetechideas.com. Follow him on twitter or you may also join him on .

3 Responses so far.

  1. Andrew Kelly says:

    Great article! Especially the last tip. Most of the webmasters are so much obsessed with keywords and content that they completely overlook the fact that they have to keep their HTML code clean to make it easier for search crawlers to find their website.

  2. Alexander Harricks says:

    I would suggest adding calls to action to the anchor tags, as it is basically similar to the examples given above. However, it would be even better to deviate from the standard, “Click Here” so that people will actually be encouraged to click on the link.


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