Everyone has heard that if you are in the Internet business, you will need to have a Facebook Fan page or Business page. Building the page is the first step and it is quite easy. Once you build it, you will have to do something on the page consistently in order to profit from it. Constant updates are paramount if you are to benefit from the page. If you do not do so, you may lose fans, as they will not be able to see your page in their news feed.
To ensure people keeps visiting your page and have some interest in your products, you will need to make sure you engage them. Engaging your fans might seem to be very easy, but it is not as simple as you may think. A good strategy will help you engage your fans effectively and this will result in more interest in your business. There are four main methods that you can use to engage your Facebook fans.
Post occasionally :
You should make sure you post something on your business or fan page at least three times in a week. Posting photos, videos, questions, comments and articles relating to your business should be done at least 2 – 3 times a week. If you do not talk to your page’s visitors, someone else will. Additionally, you should try to post on different times of the day and different days of the week. Some people are active on different times and days of the week. Posting at different times will ensure you reach the maximum number of fans.
Re-post content :
It is perfectly fine to write a single post or article and post it on your wall several times. As long as you spread out the times between each positing, you should be able to reach most of your fans. For example, you can post something at the beginning of the month, and then re-post it at the middle of the same month. Since it is hard for people to be on Facebook 24 hours a day, such a move will have a higher likelihood of targeting the majority of your fans. At the same time, it will also help you buy Twitter fans as some of your Facebook fans might re-post the link or information on Twitter.
Use other sources :
It is crucial to be seen as an information disseminator. Apart from sharing information that is pertinent to your business, you should also source for material that will appeal to your target market. For example, if you come across an article that was helpful to your business, the chances are high that it will also be beneficial to your followers. Your fans will appreciate this extra input and they will find it easier to use your page as a resource point.
Respond to questions or comments :
If a person posts a comment or question, reply. This is a step that most business people ignore and then start wondering why they are losing some of their fans. Responding to your visitors is a good way to engage them and create a mutually beneficial rapport. Implementing these four steps will ensure you engage your fans more on your Facebook page.