Advanced SEO tactics for e-commerce; Increasing traffic for an e-commerce website is one of the keys to success. While there are several different ways you can drive traffic to an e-commerce website, organic search traffic remains one of the most sought after traffic sources. Obtaining organic search traffic is sometimes not as easy as one may think it is. Here are some advanced SEO tactics for e-commerce, thet will help you improve your e-commerce website’s search engine rankings, resulting in additional organic search traffic.
Unique Product Descriptions :
One of the best ways you can improve your website’s SEO is to write your own product descriptions. You do not ever want to use the product descriptions given to you by the manufacturer as they give these descriptions to every e-commerce website that is selling their product. If more than one website is using those descriptions, you could be hit with a duplicate content penalty, which will hurt your website’s search rankings.
Improve Load Times :
When it comes to running an e-commerce website, you want your product pages to load as quickly as possible. Not only will this improve the user experience associated with your website, but it will also prevent people from quickly leaving your website when they get fed up waiting for a product page to load. When your visitors quickly leave your website to find another e-commerce store, your bounce rate will increase, which is viewed negatively by the search engines. Improving your website’s load speed will help reduce your bounce rate and help improve your search engine rankings at the same time.
Canonical URLs :
Using canonical URLs that contain the product name and any other of your target keywords will help your product pages improve their search engine rankings. Search engines will give your website a boost in the rankings for specific keywords when those keywords appear in your URL. By using canonical URLs for each of your product pages, you will be able to place your target keywords for a specific item in your URLs for each product page.
Title Tag :
In addition to placing your target keywords in canonical URLs for each product page, you will want to make sure your target keywords are also included in the title tag of each product page of your e-commerce website as well. The content you place in your title tag will appear as the URL in the search results when your website is served up by the search engines. Placing your target keywords in the title tags of all of your product pages will give your website a boost in the search results for those specific keywords.
Internal Links :
Making sure your e-commerce website has a sound internal link structure is another excellent advanced SEO tactics for e-commerce, you can use to improve your website’s organic search rankings. By linking to other pages of your e-commerce website whenever possible, you will allow the search engine spiders to easily crawl your entire website and index each one of your pages. Also, you will improve the user experience associated with your website, which can lead to improved web analytics metrics that search engines are starting to weigh more heavily when determining which websites are providing their users with the best experience.
In order to gain more traffic for your e-commerce website from the organic search results, you must run an SEO campaign that utilizes advanced techniques. Writing your own unique product descriptions, improving your website’s load speed, using canonical URLs for each of your product pages, including your target keywords in the title tag of every product page and ensuring your website has a sound internal link structure are some of the ways you can improve your e-commerce website’s search engine ranking.