Go Mobile – Mobile Website Optimization Tips
Tablets, Smartphones, and other mobile platform devices represent an ever expanding portion of total internet traffic. If you have been putting this off, it’s time to face it: you have to optimize your website for mobile users. Every user who arrives at your site via mobile device, and receives a poor experience is less likely to every buy from you – and this segment is growing rapidly.
However, if you’ve paid someone to design a relatively simple website for you, or are using a platform’s “theme” – you’re probably wondering where to possibly start with mobile website optimization?
Let’s take a look at some basic beginning strategies for mobile website optimization that won’t cost you thousands of dollars – and won’t require you to perform a complete overhaul redesign of your site. Believe it or not, there are several relatively simple methods to begin creating the mobile version of your website – take a look.
The Necessity of Mobile Website Optimization:
In case you’re not already fully convinced of the necessity of mobile, let’s take a closer look at exactly why it’s going to be worth your time to perform some mobile optimization for your website. Mobile traffic is growing fast, exponentially fast in fact. A recent study performed by experts at searchengineland.com cites about 25% of paid search traffic within key retail segments originates within mobile platform devices.
On top of that, tablet traffic is reported by the study to convert at about 20% higher rate than computers! Here’s the elementary mathematical breakdown: disregarding mobile at this point, not even considering how fast it’s growing, you are literally turning away 25% of your traffic that would convert at 20% higher of a rate!
Do we have your attention now? You can calculate how much your time is worth against how many sales you could be missing – and then see if it’s worth you time to optimize for mobile.
Basic Mobile Optimization for Websites :
HTML Tagging -
There is a simple process of two basic steps you can perform to essentially optimize your website for mobile use on a basic level. The first step is HTML tag architecture. You can make some very basic edits to your HTML tags that will allow traffic from mobile devices to automatically detect optimal viewing settings for your website pages.
If your tags are edited appropriately, you’ll see that mobile devices configure your pages with all of your basic content structure intact, in a much more optimal format. You can find a concise guide to mobile friendly HTML tagging that will walk you through each unique instance.
Mobile Plugins -
Arguably the easiest way to convert your website to a mobile friendly version, Plugins have been designed as easy source solutions for different CMS (content management system) interfaces, and will automatically create the best HTML coding for you! These Plugins will also detect which type of device the user is on, and display versions accordingly.
The process of installing Plugins can be as simple as uploading it, and then activating it. Nten.org has developed a nice list of mobile Plugins for various CMS – there’s a good chance one of them fits your site:
Secondary Solution: App Creation -
A solution that many businesses have used to avoid total mobile site optimization (which you should definitely still do!) is to create a mobile application or “app” that can be downloaded to mobile devices, and display a full or partial version of your site. The nice thing about apps is that they’re guaranteed by nature to work at 100% mobile capacity, and like we said – they are completely separate from your existing site.
You’ll often see online banking sites, or even printing companies offering apps on their homepages – usually with a large button – so mobile users can download them instantly as soon as they’re served a non-mobile friendly site on their device.
To actually create an app for your company / website, it’s just plain going to cost some money. However – it doesn’t have to cost as much as you might think. There are some fantastic and relatively affordable companies out there that offer integration app solutions for some of your key data; like products or shipping, etc.
This at least will give your customers access to essential information on-the-go, without creating a fully optimized and coded version of your site. You can find these companies pretty quickly with a simple Google search, but here are a few that we recommend:
The real key to success with mobile optimization is like anything – get started! The sooner you start optimizing even key pages of your site, or implementing them into an app – the sooner you’re going to start grabbing some of those conversions you’re likely missing right now. Just like creating a website is something that no longer requires programming skill – so is going mobile!
Tyler Watkins is a Marketing Manager at PFL – Americas Brochure Printing Experts.