Search engine optimization, which is the fine-tuning websites to improve search engine rankings, is a valuable marketing strategy for any business. Proper SEO can bring a website to the front page of a Google search. On the other hand, poor SEO can waste valuable time, money, and effort, while page rankings flounder. These three simple rules for an effective SEO marketing campaign are sure to optimize any website.
Be Honest With Your Content :
The best way to improve search engine rankings is to have link building techniques and great content. Search engine companies want users to have a positive experience, so sites with high-quality content will rank highest. All material on the site – written, visual, and multimedia – ought to relate to the site’s topic. Information should be fairly and accurately reported, content should be well written, and the site as a whole should present itself as professional. Spelling and grammatical mistakes will steer users away from a site. A surefire way to get – and keep – web visitors is to invest in strong content.
Get Social With Your Marketing :
Search engines aren’t everything. Twitter has over half a billion users, and the fastest-growing social media demographic is people between the ages of 45 and 54. A 2011 Citigroup study showed that people now spend more time on Facebook than on Google. Social networking offers features such as creating groups, sharing photos & videos, and publishing articles – all of which allow users to share media in a community environment. Increased social network activity around a brand indicates interest in that brand. Social media users seek information about brands, and this natural tendency toward curiosity leads people to affiliate with brands on social networks and research them via search engines. This in turn means better search engine rankings. In order to be successful, an SEO campaign will require a specialized social media component.
Upgrade Your Web Servers :
A successful SEO marketing campaign will result in increased web traffic, but web traffic only translates into higher sales if the website is fast and responsive. Sluggish web servers will result in slow page loads, driving users to competing sites with faster load times. Additionally, a slow-loading site will receive a poor Google ranking in web searches. Accurately predicting web traffic and keeping webmasters up-to-date with web traffic forecasts will maintain a healthy SEO rating and keep web visitors happy. A great SEO marketing campaign can improve page rankings, increase brand visibility, and result in more sales. The key to being successful with SEO is writing great content, staying active on social networks, and upgrading web servers to accommodate increased traffic.
Ian loves learning and sharing all the latest and greatest info about SEO with readers of his newsletter, he also shares his knowledge online via his blog, and other blogs he writes for such as Aprimo’s blog which covers topics such as marketing automation.